in Print

Identity Design

a logo is the point of entry to a brand – milton glaser

By using the right brand consumers gain satisfaction, confidence and social status. Strong emotional connections are often associated with a particular brand, perhaps because they help people save time by cutting through the clamour and presenting something trustworthy.

The way people interact with a brand is through its identity – the parts we can see or touch. a successful logo then, must be the most efficient form of communication – called upon to summarize the character, values and market position of a brand.

July 13, 2010

in Print

MoaM Postcards

Married on a Monday needed some postcards to communicate the facts about their wedding services in a way that suited their brand.

We used a great photograph by Cameron Ingalls and some design elements from vintage postcards to create the finished piece.

June 21, 2010

in Print

Lifewater

This non-profit needed a folding mailer to communicate the range of their outreach program in a way focused on empowerment and hope.

We designed a unique holiday colour-scheme to complement their existing brand colours.

March 8, 2010